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Owning and running a bar can be an exciting and rewarding enterprise. It can also be a lucrative investment if you play your cards right. However, if you want your new bar to be a success, there are some things that you have to do right off the bat. Take a look at some of the most important first steps that you have to think about, so that you can ensure that your bar will get off on the right foot.
Get Your Liquor License
Getting a liquor license is one of the first things you need to think about. It's important to start the process of applying for a liquor license early, because it can be one of the biggest hurdles to getting your bar off the ground. Some states have a quota for liquor licenses, which means that they only allow a certain amount of liquor licenses at any one time, and only add to that number when the population increases. It can be very difficult to get a liquor license in those circumstances, as there may simply not be one available when you want one. If the wait looks too long, you might consider buying the liquor license off a bar that's going out of business.
Make sure that you get the right application from your state's Alcoholic Beverage Control agency. There are several different types of liquor licenses. The three most common are the restaurant liquor license, the beer and wine liquor license, and the tavern liquor license, but each state can have its own license classes, and there may be several more to choose from. Don't delay your opening by choosing the wrong liquor license application.
Choose Your Market
Running a successful bar is about more than just being able to make a terrific martini or margarita. In order to make your bar a success, you need to be able to find your niche. Will your bar be a sports bar? A karaoke bar? What will set you apart from other similar bars in the area? Who is your target customer, and what will bring them into your bar instead of someone else's?
In order to run a successful bar, you need to be familiar with bar industry trends and be able to identify customer markets in your area. Choose a market and find a theme or gimmick that will attract customers in that market to your bar over the other options available to them.
Hire Great Staff
Once your administrative duties are taken care of and you've figured out how to market yourself in the local area, you need to think about your hiring practices. Your staff members help can make or break your bar, so it's important to hire the right staff members to make your bar a success.
That means that you need know how to hire the right staff. Make sure that you research the payment scale in your area. In some states, a bartender must make at least minimum wage, while in other states employers can pay as little as $2.13 an hour before tips. In either case, a bartender makes most of their money from tips, so not only will your marketing plan need to be sufficient to draw in customers, you'll need to be able to convince experienced bartenders that you'll be bringing in enough traffic to make the job worthwhile for them. The good news is that a skilled and seasoned bartender may be able to use their experience to help you make your bar more successful. Seeking out very experienced staff members and listening to their suggestions can be a good way to help get your bar off the ground.
There are many things that go into making a bar a success. If you start with the proper licenses, the right marketing plan, and a stellar staff, you'll be well on your way to realizing your dream of owning a successful bar. For more information or support, contact resources like Arizona Liquor Industry Consultants.
Share20 May 2016
